Our Mission

We didn't come here to fit in, we came here to live our dreams. To help pave the way for a better future, a more sustainable and thriving future, and to make damn sure we have plenty of fun along the way. We are purveyors of finding the possible in the seemingly impossible and to be unapologetically ourselves. For us it's not about making a dollar, it's about making a difference. We believe in a lifestyle that's rooted in integrity, simplicity, quality, and transparency. We're not here to preach or judge, for we too in the past have been consumers of fast fashion. We're all in this together and it's the choices we make on a daily basis that will change the world for years to come. Along our journey we hope to inspire you to live the kind of lifestyle that is truest to your heart. One that lights you up with unrelenting joy and gives you extraordinary even when things seem ordinary.

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Our Story

Hi! We're Jess and Matt, the friendly faces behind the brand. Our idea for Finnley came from what we perceived to be a lack in the industry. We wanted high quality apparel that not only felt and looked good, but that also aligned with our values and was made in Canada, from start to finish. After making the decision to turn our dream into reality we decided to begin with a single black hoodie, which quickly morphed into 45 black hoodies and just like that our little 'basement business' was born. We've come a long way since that hoodie, both literally and figuratively. Finnley has grown to have a large variety of apparel options, with more being added all the time. We've since quit our 9-5 careers and moved across the country to relocate our lives and the business HQ to Vancouver,BC. These decisions we've made along the way, though sometimes scary, feel right for us in the end because we believe in following our hearts and doing what brings joy. We live by these words and we encourage you to do the same.

With love,
Jess + Matt 

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Our Process

All of our products are made in Canada, which means they are produced ethically and sustainably. We work closely with family owned and operated companies to provide clothing that respects the planet and its people. Every piece of garment is locally knit, sewn and dyed across various provinces in Canada. We intentionally work with multiple manufactures as we support their values in providing a bright and healthy working premises and living wages. There's something to be said about purchasing from a company that works closely with sewers who consciously chose this career and show up to work every day to make dreams like ours come true. 

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